Objective

WHAS wanted to make their broadcast more interactive and reach a wider audience using interactive web, text messaging and tablet applications that were easy to manage from the newsroom.

Solution

We implemented an interactive polling solution that displayed poll questions and results on viewers' TV screens as part of their 5pm WHAS broadcast. Poll results would change instantly on-screen as other viewers voted online or texted in their votes using keywords we provided. An iPad application that integrated with InteraptTV was also created for viewers to access WHAS videos and articles. This app allowed viewers to vote directly from their iPad and see results updated in less than three seconds.

Results

Some poll results reached 7,000 votes within 20 minutes, with locally oriented polls receiving the largest participation.